http://rebarcamp.pbwiki.com/ An unconference for real estate professionals in the spirit of Bar Camp & Open Space principles en http://rebarcamp.pbwiki.com/feedlogo.gif http://pbwiki.com/ PBwiki 1.3.8 support@pbwiki.com http://rebarcamp.pbwiki.com/FrontPage email.hidden@example.com (Fred Glick) Fred Glick edited FrontPage The password is: c4mp
BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.
TODAYYesterday! July 22, 2008 from 10am-6pm San Francisco, CA
The Swedish American Hall
Thanks everyone for a fabulous exchange of ideas and relationship building.
2174MarketStreet
Brought to you by our fine CampSponsors
]]> Wed, 23 Jul 2008 05:58:56 +0000 mod http://rebarcamp.pbwiki.com/Session+Notes%3A+Is+There+A+Business+Case+For+Twitter+question+mark email.hidden@example.com (Kevin Boer) Kevin Boer added Session Notes: Is There A Business Case For Twitter question mark
]]> Tue, 22 Jul 2008 18:39:31 +0000 add http://rebarcamp.pbwiki.com/Session+Notes%3A++Real+Estate+Coaching+and+Training+2+point+0 email.hidden@example.com (Kevin Boer) Kevin Boer added Session Notes: Real Estate Coaching and Training 2 point 0
]]> Tue, 22 Jul 2008 18:37:31 +0000 add http://rebarcamp.pbwiki.com/SessionList email.hidden@example.com (ak2consulting) ak2consulting edited SessionList SearchDashboard
CommentManagement
PM
FsboExpireds
ListingDistribution FsboExpireds ListingDistribution Real Estate D3 (see below
Proposed Sessions
We'll edit this page during the event to reflect actual sessions and times, and then each session will link to its page where we can share notes and materials
]]> Tue, 22 Jul 2008 15:26:07 +0000 mod http://rebarcamp.pbwiki.com/SessionList email.hidden@example.com (ak2consulting) ak2consulting edited SessionList]]> Tue, 22 Jul 2008 15:25:04 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing One woman talked about being highly opinionated in her blog, not sugar coating down housing market in San Francisco
Book recommendation: 50 Ways to be persuasive
Agent in Phoenix hands out ice cream in "hot" real estate market (google for link)
ADD YOUR GUERRILLA MARKETING IDEA / LINK BELOW
1.
WIKI CAPTION CONTEST: Develop a tag line for these Beer Googles
The Real Estate Cafe hosts a Bubble Hour, online and off, so potential clients can talk about the housing bubble. We'd like to invite REBarCamp attendees to brainstorm about potential captions for the photo below:
CONTEST: Develop a tag line for these Beer Googles
ADD your tag line here:
]]> Tue, 22 Jul 2008 15:00:47 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Work social groups to generate referrals
Mark talks a lot about marketing pyschology on his blog, HomeStomper.com
AUDIENCEADD AUDIENCE CASE STUDIES STUDIES BELOW:
One woman talked about being highly opinionated in her blog, not sugar coating down housing market in San Francisco
Book recommendation: 50 Ways to be persuasive
The Real Estate Cafe hosts a Bubble Hour, online and off, so potential clients can talk about the housing bubble. We'd like to invite REBarCamp attendees to brainstorm about potential captions for the photo below:
CONTEST: Develop a tag line for these Beer Googles
ADD your tag line here:
]]> Tue, 22 Jul 2008 14:57:11 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing See final page of handout for six week marketing calendar
Follow your results, evaluate effectiveness, develop and refine your seasonal marketing calendar each year until you can prove and anticipate results
OPEN DISCUSSION
Guerrilla Marketing vs Conventional Marketing
Guerrilla Marketing: unconventional marketing that produces conventional results
Work social groups to generate referrals
Mark talks a lot about marketing pyschology on his blog, HomeStomper.com
AUDIENCE CASE STUDIES
One woman talked about being highly opinionated in her blog, not sugar coating down housing market in San Francisco
Book recommendation: 50 Ways to be persuasive
]]> Tue, 22 Jul 2008 14:53:13 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Guerrilla Marketing: unconventional marketing that produces conventional results
Way cheaper, way unexpected, connecting from a different angle or a deeper way
GM is a combination of
Social groupsWork social groups to generate referrals
Mark talks a lot about marketing pyschology on his blog, HomeStomper.com
]]> Tue, 22 Jul 2008 14:50:32 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing 6. Your marketing weapons
Choose four to focus on rather than putting energy into too many things on the list of 100 Marketing Weapons on handout
http://www.homestomper.com/100weapons
7. Your marketing investment
Most companies spend 4% of their revenues on advertising
GM is a combination of
Social groups
Mark talks a lot about marketing pyschology on his blog, HomeStomper.com
]]> Tue, 22 Jul 2008 14:48:45 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Way cheaper, way unexpected, connecting from a different angle or a deeper way
GM is a combination of
Social groups
]]> Tue, 22 Jul 2008 14:46:14 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing See final page of handout for six week marketing calendar
Follow your results, evaluate effectiveness, develop and refine your seasonal marketing calendar each year until you can prove and anticipate results
Guerrilla Marketing vs Conventional Marketing
Guerrilla Marketing: unconventional marketing that produces conventional results
Way cheaper, way unexpected, connecting from a different angle or a deeper way
GM is a combination of
]]> Tue, 22 Jul 2008 14:45:24 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing If this session happening, can someone post details online? Still traveling to REBarCamp via BART.LIVE NOTES from Mark Eckenrode's presentation on Guerrilla Marketing
I'm interested in learning if others are using humor in their Gorilla / Guerrilla marketing efforts, and how those campaign are being received by the public.
Guerrilla Marketing: now starting at #REBarCamp, follow live notes on wiki:
]]> Tue, 22 Jul 2008 14:42:45 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Most companies spend 4% of their revenues on advertising
Mark recommends bumping that up
See final page of handout for six week marketing calendar
Follow your results, evaluate effectiveness, develop and refine your seasonal marketing calendar each year until you can prove and anticipate results
]]> Tue, 22 Jul 2008 14:41:11 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Write down all of the reasons someone would choose to use your #1 competitors's service
Then do side by side comparison to reveal YOUR competitive advantage
Case study: 50 Reasons to use The Real Estate Cafe (working revision of original list from 1995 - 1996)
(Direct Message http://Twitter.com/RealEstateCafe for link)
3. Your target market
See list of five questions on handout
What is YOUR vision for your market niche?
What do you STAND for -- people want and need a CHAMPION!
Want a guiding light,
That kind of commitment will attract the press, as well.
6. Your marketing weapons
Choose four to focus on rather than putting energy into too many things on the list of 100 Marketing Weapons on handout
7. Your marketing investment
Most companies spend 4% of their revenues on advertising
Mark recommends bumping that up
]]> Tue, 22 Jul 2008 14:38:42 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing All of our businesses are totally different
What is YOUR vision for your market niche?
What do you STAND for -- people want and need a CHAMPION!
]]> Tue, 22 Jul 2008 14:32:30 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing 5. Can they afford you the lifestyle you want to live?
4. Your niche in the marketplace
5.What is your niche, what is your speciality?
The more specialized you are the more in demand you are? The more people will hassle you about your commissions, etc.
5. Your identify
This is where a lot of folks mess up
All of our businesses are totally different
What is YOUR vision for your market niche?
]]> Tue, 22 Jul 2008 14:31:23 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Write down all of the reasons someone would choose to use your #1 competitors's service
Then do side by side comparison to reveal YOUR competitive advantage
3. Your target market
See list of five questions on handout
5 Questions for determining a profitable target market
1. Does the market have an association to which they belong
4. Can you affordably reach them?
5. Can they afford you the lifestyle you want to live?
4. Your niche in the marketplace
5.
]]> Tue, 22 Jul 2008 14:28:02 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Can you translate your core feature into a consumer benefit
Must answer "What's in it for me, from the consumer's perspective"
Ben Franklin close
Write down all of the reasons someone would choose to use your #1 competitors's service
Then do side by side comparison to reveal YOUR competitive advantage
]]> Tue, 22 Jul 2008 14:24:01 +0000 mod http://rebarcamp.pbwiki.com/GuerillaMarketing email.hidden@example.com (RealEstateCafe) RealEstateCafe edited GuerillaMarketing Pick one thing, your core positioning advantage, and focus on it
Too many messages can create confusion about your core benefit
Can you translate your core feature into a consumer benefit
Must answer "What's in it for me, from the consumer's perspective"
]]> Tue, 22 Jul 2008 14:22:19 +0000 mod